Market Research & Demographic Information
Hispanic Customers for Life: A Fresh Look at Acculturation
Author: M. Isabel Valdes
The newest take on acculturation focuses on the challenges and opportunities Ms. Valdes' powerful segmentation techniques uncover. One of PMP's best-selling authors, Isabel Valdes forthcoming book will feature completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an excellent understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.
Hispanic Demographics 2007
Redefining America: Key Findings from the 2006 Latino National Survey
By Michael Jones-Correa, Cornell University; Luis R. Fraga, Stanford University; John A. Garcia,
University of Arizona; Rodney E. Hero, University of Notre Dame; Valerie Martinez-Ebers,
Texas Christian University.
Latinos constitute13.2 percent of the United States population and their proportion of the population
is expected to reach 22.5 percent by 2030. While 2/3 of Latinos are foreign-born, the high Latino
birthrate means that the second generation is growing faster than the first; that is, more Latinos
are being born in the United States than are immigrating to this country. The 2006 Latino National
Survey, which included 8,634 respondents from15 states, was the first such national study since 1989
and indicated the great changes in the Latino community since that year. In a program organized by
the Division of United States Studies, the researchers released their first report of key findings
from the survey.
Download the survey and view the online video at
http://www.wilsoncenter.org/index.cfm?fuseaction=events.event_summary&event_id=201793
California Hispanic Business 2003 Report
Market research and analysis for Hispanic business growth by National, State, & CHCC Regions. Produced by Mr. Roy Nunez, Institute for Organizational Training & Mr. George Autobee, World Demographic Research.
National Final Hispanic Business Growth 2003
Market research and analysis for Hispanic business growth by National, State, & CHCC Regions. Produced by Mr. Roy Nunez, Institute for Organizational Training & Mr. George Autobee, World Demographic Research.
In-Culture Presentation
Isabel Valdes Consulting
1329 Waverley St
Palo Alto, CA 94301ca
Tel: (650) 322-1922
Fax: (650) 321-6657
www.isabelvaldes.com
Download the In-Culture presentation given at the 2003 Hispanic Business Conference.
La Nueva California - Latinos in the Golden State
Author, David E. Hayes Bautista
Copyright © 2004 by the Regents of the
University of California.
Since late 2001 more than fifty percent of the babies born in California have been Latino. When these babies reach adulthood, they will, by sheer force of numbers, influence the course of the Golden State. This essential study, based on decades of data, paints a vivid and energetic portrait of Latino society in California by providing a wealth of details about work ethic, family strengths, business establishments, and the surprisingly robust health profile that yields an average life expectancy for Latinos five years longer than that of the general population. Spanning one hundred years, this complex, fascinating analysis suggests that the future of Latinos in California will be neither complete assimilation nor unyielding separatism. Instead, the development of a distinctive regional identity will be based on Latino definitions of what it means to be American.
California Northern Region - At a Glance
These facts and figures are for Hispanic Owned Firms in the California Northern Region.
The total number of Hispanic owned firms in the region is 48,456.
Bay Area Census
Get the latest demographical information for the San Francisco Bay Area. Statistics include: total population, population by race and ethnicity, gender, age, total number of households, housing occupancy, income levels, means of transportation, labor and employment, and educational attainment.
For more information, please visit the Bay Area Census at www.bayareacensus.ca.gov/bayarea.htm